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Gender bias in sports

  • taviamidds
  • Apr 1
  • 5 min read

The gender gap is evident in all walks of life. For centuries women have been seen as

unequal and an accessory to men. But indeed, in the modern day, with the years of effort

made to try and even the problem out, there should no longer be a divide between women

and men. However, as much as the rights and inequalities are starting to balance out slowly,

there is still one prominent area of life where women struggle to make a name for

themselves: sports journalism.

Gender bias marginalization and discrimination is an ongoing subject of studies addressing

gender equality in journalism. The visibility of female news reporters as authors and pundits

in phrases of sports activities has been located to be below 10% in content material

evaluation that spans numerous countries.(sage journals, 2022). Research into audiences'

perceptions of authorship in sports activities journalism also states that female authorship in

sports journalism still needs to be recognized, with no giant development since 2006(sage

journals, 2022). These findings contrast with audiences' perceptions of male and female

authors, which now no longer affirm a gender byline bias. These results show that gender

discrimination in newsrooms can not be justified using target market perception.

Do not be mistaken; the support for women in sports journalism has increased immensely

with the popularity of women's sports and personalities like Alex Scott and Naomi Schiff

reporting on sports like football and Formula 1. But It was not until the last decade of the

20th century that gender equality in sports has been a strategic concern for the international

Olympic committee and many other sports organizations (sage journals, 2022).

While the representation or lack thereof of female authors in sports reporting seems

consistent, insights into whether this marginalization has changed over time have yet to be

the focus of studies. Further findings on audiences' perception of author gender in sports

coverage are inconsistent, and biases against female authors on sports coverage reported in

previous studies whether this is different in male and female sports. In the case of football,

coverage is widely popular and shown on the majority of sports channels and sites, as well

as in newspapers and online, many believe women should not be reporting on a man's

match or game, no matter their background in the sport.

Female sports reporters are a rarity in all international locations. According to a study by

Nieland and Horky (2013), which analysed eighty newspapers in 22 international locations,

only 8% of articles were solely written by female journalists. In popularity, the visibility of

male sports activities reporters outnumbered that of female sports reporters via a ratio of

simply over 43:1. This finding has been supported by research in specific international

locations.

In some other studies, Schoch (2020) only 9% of the analysed articles were entirely written

by women, and thus, women's sports activities newshounds stay nearly invisible. Also, inArgentina, a content material evaluation of more than 300-zero information articles from

eight countrywide online information websites and Their respective debts on Facebook and

Twitter sound that women writers have been maximumly underrepresented amongst all of

the subjects analysed in sports activities reporting (sage journals, 2022). Organista and

Mazur (2020) conducted qualitative interviews with women's sports activities newshounds in

Poland. Girls in sports activities and journalism aren't the only minority. However, that female

role models in sports and sports journalism no longer exist.(sage journals, 2022).

This is slowly changing as more high-end sports outlets like sky sports are introducing

women with backgrounds or interests in the sport.;

Female newshounds surveyed stated they suffered severe abuse at the hands of football

lovers and have been paid much less than their male counterparts (facts from the United

Kingdom authorities place the gender pay hole in newspapers at 5-21%). They have been

subjected to sexist comments in newsrooms and felt not noted for promotion. (The Guardian,

2022, Bennet. G.)

However, there has been good news. One woman stated the world had "come a protracted

way" withinside the beyond few decades. Several woman reporters said they believed their

gender had created opportunities, consisting of male interviewees establishing as much as

them. The upward thrust of women's sports activities has also opened doors; male sports

editors have been stated to have reacted to tips that women's tournaments need to be

blanketed through women writers. (The Guardian, 2022, Bennet. G.)

Sexism inside journalism, paired with the essential sexism in the game, offers girls little or no

possibility to be visible or heard withinside the sports activities media sphere. Women's

sports activities accounted for simply 7% of games we watched, listened to and read about

in October 2013. Some may argue that even females prefer watching men's sports, which

can be proven true as about 40% of Formula 1 viewers are female, up from 8% since 2017

(GrandPrix, 2022). As much as Formula 1 is seen as a man's sport, no rules stop a woman

from driving (Jezebel, 2022). So why is there not more of an uproar about the lack of

females in the sport, well this could be down to gender stereotypes as many see karting as a

male hobby, one for young boys to drive cars around in circles and see who can go the

fastest. The same can be said for football why is now that women's football is getting more

popular that they still don't get paid the same? This could be down to income and revenue; it

is no secret that the champions League final is one of the most significant sports events of

the year, with approximately 400 million viewers each year. Whereas female football games

do not get anywhere near that amount of fans. The only simple answer is that women's

football; is less prevalent.

In conclusion, women pundits are given a more challenging time and softer news to report

on due to gender inequality and sexism. However, this is becoming less and less the case,

and more women are being able to break these stereotypes and make a name for

themselves. Now, with more female sports reporters than ever, they are trying to make it

easier for women in sports.Bibliography

Gender byline bias in sports reporting: Examining the ...

- sage journals (no

date). Available at:

March 8, 2023).

Sport and the role 1 gender equality in 5 - coe (no date). Available at:

(Accessed: March 8, 2023).

Sports journalism is less sexist than it was – but there's still a long way to go |

Gabriella Bennett (2022) The Guardian. Guardian News and Media. Available

at:

s-sexist-than-it-was-but-theres-still-a-long-way-to-go (Accessed: March 8,

2023).

Wynne, A. (2021) Gender bias in sports journalism, Medium. MIND YOUR

MATTER. Available at:

1f84 (Accessed: March 8, 2023).

Reuters (2022) Formula 1 banking on female audience to boost revenue,

GRAND PRIX 247. Available at:

ce-to-boost-revenue/ (Accessed: March 8, 2023).

Women are not barred from racing in F1. so why can't any crack the grid?

(2022) Jezebel. Available at:

(Accessed: March 8, 2023).

Train, R. and May, J. (2023) Super Bowl VS Champions League Final: Which is

the most watched sporting event? Diario AS. Available at:https://en.as.com/nfl/super-bowl-vs-champions-league-final-which-is-the-most-

watched-sporting-event-n-2/ (Accessed: March 8, 2023).

 
 
 

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